Digital campaigns
think digital • flood the zone • surround sound • Generate action & votes • re-engage supporters
think digital • flood the zone • surround sound • Generate action & votes • re-engage supporters
think digital
The advent of the Internet is nearly forty years old. However, it wasn’t until after Barack Obama’s 2008 campaign that digital campaigning first took hold as a political and policy advertising strategy. Today, digital advertising has become a must-use tool and an essential part of any serious campaign budget.
How digital advertising works
flood the zone
Target Direct Decision Makers
Use Digital geotargeting + dynamic targeting to dominate digital in power corridors
Facebook
Instagram
Google
Youtube
Connected TV
Wider Web
LinkedIn
Twitter
All have targeting options we can utilize
be Hyper-local
Some digital platforms provide the ability to target as narrowly as a city block or a home address
Using proprietary methods, we identify likely home addresses, offices, and other areas of interest where targets reside.
Platforms:
●Wider Web
●CTV
●Other platforms if high concentration of targets in a neighborhood or zip
surround it with sound
We partner with Political Data Intelligence to enable 1:1 targeting
Not just decision makers themselves: Their family, their staff, their donors, their college friends, and much more
●Connected TV
●Wider Web
Generate action & votes
re-engage supporters
we Use the power of Social Media to call on constituents & voters to contact decision makers via phone, email, written letter, petition, etc.
Flights of digital ads - “Action Pack”
Landing page with action software, optimized for mobile use
Cost Per Action ranges widely: $2 to $10
Platforms:
SMS
digital content
