We Helped Pioneer the Latino Vote.
Centaur North has been instrumental in a significant shift in California's political landscape. When we first opened our doors, Latinos accounted for less than 9% of the statewide vote. Today, they represent more than 25% of the electorate, a growth that is mirrored in the expansion of the Latino Legislative Caucus from nine to thirty-five members.
This empowerment didn't happen by accident. Centaur North is proud of its pivotal role in growing the Latino vote and helping elect new Latino members to the state legislature.
Our commitment to Latino empowerment extends beyond majority Latino districts. We have strategically expanded our efforts to non-majority Latino districts, helping nonprofit advocacy organizations register voters, recruit candidates, and manage campaigns and independent expenditures for Latino candidates.
Our culturally perceptive bilingual direct mail and television advertising have been effective and trailblazing, setting new standards in political communication.
We produced and mailed the first statewide Latino bilingual direct mail program in California history, a milestone in our journey toward Latino voter empowerment.
Our efforts have significantly grown the Latino vote and shaped California's public policy. From Indian gaming reform and stem cell research to clean water and open space propositions, Centaur North has played a pivotal role in shaping the state's legislative landscape.
