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earned media
• STORY PITCHING • OPINION-EDITORIALS • LETTERS TO THE EDITOR • EDITORIAL ENDORSEMENTS • Webinars
• STORY PITCHING • OPINION-EDITORIALS • LETTERS TO THE EDITOR • EDITORIAL ENDORSEMENTS • Webinars
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earned media
samples
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editorial endorsements
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OP/ED Placement
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LETTERS TO THE EDITOR
To the editor:
Thank you for sharing calculations that show how California utilities are about to wreck conservation efforts and rip off customers with this new electricity billing scheme. ("California is changing how big power companies charge for electricity. What to expect on your bill," May 16)
It is unconscionable but not surprising that our government continues to encourage utilities to steal from customers. It is beyond belief that any official in California supports a business model that discourages conservation like this one does, by charging most customers a flat fee but reducing per-kilowatt hour charges.
It is more clear than ever that capitalism is an enemy responsible for much of the suffering in our world. As long as we meekly allow those in power to pursue their own greed and interests, the planet will continue to die and all life will suffer irreparable damage.
The Times routinely reports on the success Californians have already had conserving electricity and water. It is long overdue that the companies and government officials impeding this progress change course, radically and immediately.
Daniel Loftin, Long Beach
To the editor:
I own and live in a two-bedroom town house in a small, common-interest development. I am one of the "low-energy" users whose electric bills will increase with the $24.15 flat monthly fee.
I now pay less than the $241.50 per month calculated for users who will "break even" under the new system, so I will pay more even if the per-kilowatt hour rates decrease by 8% or 10%.
You report that Southern California Edison and other utilities suggest saving electricity by grilling food outdoors instead of turning on the stove. So, save on electricity by using a barbecue on the balcony. Great idea.
Oh, wait. The fire code prohibits the use of charcoal burners and other open-flame cooking devices on combustible balconies or within 10 feet of combustible construction. California law permits only electric grills on balconies in multi-family dwellings. Go figure.
Georgette Herget, El Segundo
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Story pitches
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webinars
Last November, the Coalition for Environmental Equity and Economics (CEEE) hosted an in-depth webinar to discuss the impact of the fixed charge utility tax on frontline and other working communities.
We used the webinar service Steamyard, which has multiple social media interfaces. We found partners and streamed through their channels. We targeted social justice, the EJ community, Green energy experts, and energy and consumer reporters. We had about 500 people at the show's height and held firm with 200 plus.
In December 2020, we produced the webinar Journey to a Better Justice for Silicon Valley District Attorney to highlight personal evolution from a star California prosecutor to one of the nation's leading voices for criminal justice reform. The webinar for the thirty-minute documentary was attended by more than 500 people. 85% of the attendees remained online for the duration of the documentary, and 65% stayed for the question-and-answer session about criminal justice reform with DA Rosen.