fill in the gaps

Centaur North recognizes that the political outlook for Los Angeles County District Attorney, George Gascon, is challenging. According to a June 2024 poll by Kensington Avenue Strategies, the incumbent is nearly 25 points behind his opponent, Nate Hochman, across all metrics—initial vote, informed vote, attack and response, and post negatives—where Hochman maintains a 25-point lead with less than 15 percent of voters undecided.

Despite this substantial lead, it could prove fleeting if Hochman fails to manage a well-resourced and strategically sound campaign. While LA County voters appear eager to replace Gascon and his perceived lenient criminal justice policies, the reality is that on Election Day, more LA County Democrats are likely to vote than Independent and Conservative voters combined.

This dynamic presents a significant structural challenge for Hochman. In a county with 5 million voters, it may be difficult for the Hochman campaign to secure sufficient financial and human resources to mobilize enough voters to surpass Gascon.

To address these challenges, we propose the following strategic initiatives to 'fill the gap' for the Hochman campaign. These initiatives focus on targeted campaign tactics aimed at the diverse voter population of LA County, including direct mail, digital outreach, Spanish-language television, and grassroots texting.